Hi,
I’m Sander. I design complex tools that people actually enjoy using.
For 15+ years I’ve designed digital products, with a focus on enterprise UX. I love untangling complex processes until they feel simple for the people who use them every day.
About me
My work sits where strategy meets product design. I work closely with leadership teams, product owners and engineers to align business goals with user goals, and turn them into tangible concepts, prototypes and working products.
- 1.
- 2.Concepts & prototypes
- 3.Working products
At Rabobank I’m responsible for the internal engineering platform, which helps 8,000 engineers deliver secure, standardised and compliant software. Before that I worked at agencies on more than 100 products, across industries like:
- Finance
- Healthcare
- Aviation
- Public sector
- Automotive
Work Experience
- RabobankShaping Nexa, the internal platform 8,000 engineers build on2022 - now
- Aviva SolutionsUX strategy for clients like Suzuki, NEVI and BNG Bank2016 - 2022
- EdenspiekermannUX design for clients like Schiphol, Elsevier and International Card Services2013 - 2016Fresh out of school. Imposter syndrome was real here.
- Step 2 MediaWhere it started: design for websites and digital products2011 - 2014
Education
- Hogeschool RotterdamCommunication & Multimedia DesignGraduated 2013
Writings
- Creating an Effective Roadmap: Balancing Short-term Wins and Long-term Goals
How to build a product roadmap that balances quick wins with long-term goals, from company objectives to concrete steps.
- How Apple’s email privacy update will change email marketing
iOS 15 lets people block email tracking, so open rates can’t be trusted anymore. What that changes for email marketing.
- Things I learned at my first design gig at Edenspiekermann
Notes from my first design job that I found years later: solve real problems, and promise more than you think you can.
- The importance of “onboarding”
Part two on personalized experiences: how good onboarding makes new users feel at home, and teaches you what they need.
- Personalized experiences
How do you understand customers you never meet? An introduction to interfaces that predict what users need next.